索菲亞冰淇淋包裝設(shè)計(jì)，心動(dòng)之選！

客戶名稱／SIAPHYA 

黑龍江百家得冷凍食品有限公司 ／Heilongjiang Baijiade Frozen Food Co., Ltd.

Designer／ 北京西林設(shè)計(jì)

Years／2019

品牌定位：國(guó)際、高端、輕奢索菲亞是東三省知名冷飲品牌百家得旗下的高端品牌，索菲亞品牌不僅意味著一種地位和榮耀，也蘊(yùn)含了俄國(guó)貴族的高貴血統(tǒng)。它是傳統(tǒng)，濃厚，高貴，經(jīng)典、執(zhí)著和浪漫的代名詞。

Brand Positioning: International, Advanced, Mild luxury

SIAPHYA is a high-end brand owned by Baidade, a famous cold drink brand in the three northeastern provinces. 

SIAPHYA Brand not only means a kind of status and glory, but also contains the noble blood of Russian aristocrats. It is the pronoun of tradition, strong, noble, classic, persistent and romantic.

 高端冷飲到底是什么調(diào)子？

 冷飲世界暫時(shí)沒(méi)有定義 。

 然而消費(fèi)升級(jí)來(lái)的比我們的想象更快，

 而消費(fèi)者的升級(jí)比消費(fèi)升級(jí)更快。

What is the tone of Advanced Ice drink?

The world of cold drinks is not defined for the time being.

However, consumption has escalated faster than we expected.

And consumers upgrade faster than consumption.

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貴族風(fēng)范，至尊享受

————————

Noble Style ，Noble Enjoyment

社會(huì)學(xué)家讓·鮑德里亞說(shuō)：“我們消費(fèi)的目的不再是生存，而是欲望；消費(fèi)的目的不是獲取物品的使用價(jià)值，而是符號(hào)價(jià)值。我們通過(guò)消費(fèi)來(lái)彰顯自己的品味，通過(guò)所消費(fèi)的符號(hào)來(lái)標(biāo)記自己所歸屬的階層?！毕鄬?duì)比在快消品中色彩艷麗與花里胡哨，索菲亞牛乳巧克力雪糕設(shè)計(jì)則采用：黑金色彩運(yùn)用，黑色加上金色，是天生高貴的一對(duì)顏色，兩者剛?cè)嵯酀?jì)，它們的組合具有皇家氣質(zhì)，帶著神秘、性感，奢華感，在冰飲中尤其突出，可謂美不勝收。黑色，一個(gè)冷酷而又性感的色彩，搭配上靚麗的金色是什么？是時(shí)尚！

Sociologist jean baudrillard said: "the purpose of our consumption is no longer survival, but desire; The purpose of consumption is not to obtain the use value of the item, but the symbolic value. We display our tastes through consumption, and mark our class by the symbols we consume." Compared in FMCG, colour is gorgeous and gaudy, SIAPHYA milk chocolate ice cream USES: black colour is applied, the black and gold, are noble, a pair of color both sofe, their combination with royal temperament, with mysterious and sexy, luxurious feeling, especially in the ice drink, is beautiful. Black, a coldness and sexy colour, what is the aureate of beautiful beautiful on collocation? Is the fashion!

索菲亞教堂，宗教圣物和神父圣袍上的刺繡

拜占庭帝國(guó)和巴洛克瑰寶

給我們創(chuàng)意無(wú)限靈感

黑色 令金色更為深邃悠遠(yuǎn)

金色 在黑色之上跳躍靈動(dòng)

索菲亞一九0七

獨(dú)具特色的糕體，半巧半乳

口感純香

Sophia church, religious relics and embroidery on the holy robes of priests

Byzantine empire and baroque treasures

Give us unlimited creative inspiration

Black adds depth to gold

Gold jumps over black

SIAPHYA  in 1907

SIAPHYA  ice cream, Half chocolateone side milk

Pure taste sweet

索菲亞，心動(dòng)之選

SIAPHYA , Your Favorite Choice

索菲亞產(chǎn)品包裝設(shè)計(jì)Packaging Design

由黑色與金色這兩大最典雅最閃耀的色彩

呈現(xiàn)索菲亞中最高端的系列

Black and gold are the two most elegant and brilliant colors

Present the highest end of Sophia series

以同步世界的高度，

來(lái)犒賞酷愛(ài)冷飲人的生活藝術(shù)

多種口味最是誘人

藍(lán)色的涅瓦河 &索菲亞酸奶冰淇淋

我站在涅瓦河上，遙望著

　　巨人一般的以撒大教堂；

　　在寒霧的薄薄的幽暗中，

　　它高聳的圓頂閃著金光。

To synchronize the height of the world,

To reward the art of life, which loves a cold drinker

Many flavors are most alluring

Blue Neva & SIAPHYA yogurt ice cream

I stood on the Neva river and watched

The giant cathedral of Isaac;

In the thin gloom of the cold mist,

Its towering dome gleamed with gold.

在多個(gè)產(chǎn)品（夸克酸奶、水果冰糕，半熟乳酪）延展設(shè)計(jì)時(shí)，我們選用了這三個(gè)色：藍(lán)色，橙色，桃紅，其中藍(lán)色我們?nèi)∶吆拥乃{(lán)（голубая высь），在設(shè)計(jì)上很吝色，并沒(méi)有采用滿鋪的設(shè)計(jì)理念，而是給予大量的留白，用色塊將產(chǎn)品視覺(jué)聚焦，視覺(jué)層級(jí)很清晰傳達(dá)給消費(fèi)者。

In multiple products (quarks yogurt, fruit sorbet, half ripe cheese) extends the design, we chose this three color: blue, orange, peach, which we named the Neva river blue blue (f о л б а second kind guide ы с ь), very LinSe in design and has not spread design concept, but give a lot of white space, use color piece product visual focus, visual hierarchy is very clear to the consumer.

擴(kuò)充設(shè)計(jì)邊界

打造無(wú)定義的奇妙概念

Extended design boundary

Create fantastic concepts without definition

一朵桃花一首詩(shī)，一季桃花一生情

讓索菲亞喚起心中的歡喜，桃花的嬌美，常讓人想到生命的豐潤(rùn)，古人曾用“人面桃花相映紅”來(lái)贊美少女?huà)善G的姿容，當(dāng)芝士冰淇淋遇見(jiàn)桃花，像極了愛(ài)情。（北京西林設(shè)計(jì)）我們用心思量細(xì)節(jié)，將畫(huà)面用側(cè)切式分區(qū)構(gòu)圖，畫(huà)面中誘人的半熟乳酪糕讓人饞涎欲滴。

A peach blossom a poem, a season of peach blossom life

Let SIAPHYA  arouse the joy in the heart, peach blossom's charming beauty, often let a person think of life's richness, the ancients once used "human face peach blossom set off red" to praise the girl's charming beauty, when cheese ice cream met peach blossom, like very love. (Beijing XiLin design) we carefully considered the details and composed the picture with side-cut zoning. The attractive semi-cooked cheese cake in the picture makes people salivate.

桃花嫣然出籬笑，似開(kāi)未開(kāi)最有情

Peach blossom smile, like open and not open the most feelings

極簡(jiǎn)，是一種態(tài)度，它并不是追求越少越好，而是拋棄多余，移除無(wú)功能的裝飾性元素，將設(shè)計(jì)的元素、色彩、照明、原材料簡(jiǎn)化到最少，力求以少勝多、以簡(jiǎn)勝繁。簡(jiǎn)約≠簡(jiǎn)單，極簡(jiǎn)風(fēng)格有清晰的視覺(jué)層次，每個(gè)元素都有功能，大量的空間和留白讓核心細(xì)節(jié)擁有高關(guān)注度。

Minimalism is a kind of attitude, which is not the pursuit of less is better, but to abandon redundant, remove functional decorative elements, design elements, colors, lighting, raw materials simplified to the minimum, and strive to win more with less, win more with simplicity. Simplicity does not equal simplicity. The minimalist style has clear visual layers, and each element has functions. A large amount of space and white space make the core details have high attention

索菲亞威化牛奶冰淇淋

SIAPHYA  Wafer Milk Ice Cream

北京西林設(shè)計(jì)提供了多款冷飲包裝設(shè)計(jì)以及冰品包裝設(shè)計(jì)和冰淇淋包裝設(shè)計(jì)。黑龍江百家得冷凍食品有限公司，坐落在風(fēng)光秀美的小興安嶺南麓，美麗的松花江中游北岸——通河縣，重點(diǎn)研發(fā)生產(chǎn)銷(xiāo)售冰淇淋、雪糕、冰棍、速凍玉米、湯圓、山野菜、速凍水餃等冷凍飲品和速凍食品。公司占地面積6萬(wàn)平方米，注冊(cè)資金1500萬(wàn)元，總投資超過(guò)1.5億元，是黑龍江省目前產(chǎn)銷(xiāo)規(guī)模最大的冷飲生產(chǎn)企業(yè)，百家得冷凍食品有限公司現(xiàn)為中國(guó)冰淇淋協(xié)會(huì)理事單位。作為黑龍江冰淇淋的龍頭企業(yè)，自然對(duì)其冰淇淋包裝設(shè)計(jì)要求非常高，北京包裝設(shè)計(jì)、廣告公司很多，但是百加得找到了西林，董事長(zhǎng)薛總及相關(guān)負(fù)責(zé)人高度重視，也對(duì)西林的包裝設(shè)計(jì)水平十分信任，還好沒(méi)有辜負(fù)百加得的信任，在接收到百加得的包裝設(shè)計(jì)工作單之后，總監(jiān)和項(xiàng)目經(jīng)理親自去企業(yè)實(shí)地考察訪談，經(jīng)過(guò)幾天在企業(yè)與市場(chǎng)感受，創(chuàng)作團(tuán)隊(duì)內(nèi)部經(jīng)歷數(shù)月，最后給百加得呈現(xiàn)出了華麗的冰淇淋包裝設(shè)計(jì)，也就此將冰淇淋雪糕提升了銷(xiāo)售價(jià)格。今年正在北京，上海等一線市場(chǎng)大力開(kāi)拓市場(chǎng)。索菲亞乳酪由新鮮酸奶制成，口感膩滑，還可幫助消化。少女心的冰淇淋色也能如此時(shí)髦，冰淇淋包裝設(shè)計(jì)得太誘人，讓人想一口吃掉！炎炎非夏日，我們來(lái)一點(diǎn)涼快，設(shè)計(jì)感十足的雪糕包裝，看北京包裝設(shè)計(jì)誘人的食品包裝（西林八喜、夢(mèng)龍、可愛(ài)多包裝設(shè)計(jì)）北京冰激凌包裝設(shè)計(jì)，哪家更專(zhuān)業(yè)，物美價(jià)廉。xilin品牌設(shè)計(jì)，更專(zhuān)業(yè)，更注重服務(wù)和品質(zhì)，期待您的咨詢。